Have you ever noticed rectangular ads displayed on top, beside or bottom of the contents on a websites? Then you’re already acquainted with how the banner ads work in advertisements. They are part and parcel of today’s web experience. By clicking on them, you are directed to the advertiser’s Web site. But how do banner ads work? In this article, we’ll examine what banner ads is, the technology behind them, online banner maker, their different forms, and how you can use them to advertise your site.
What is a Banner Ad
First of all, banner ads are intended to attract traffic to a website. They are forms of internet advertisements on the World Wide Web delivered by ad servers. They are one of the several ways websites make money by generating a big part of revenue on the internet through advertisement.
A banner ad is simply an advertisement. If you understand how hyperlinks work, they are special forms of hypertext links acting as a portal to the advertiser’s website once you click them. They consist of images such as gif, jpeg, png or other flash created forms of images. Therefore they can be static or animated, depending on the technology used to make them. A Web server is instructed by a HTML code to bring up a particular Web page when a banner ad is clicked by a user.
Video Source: GetOnFast
How do Banner Ads Work
Banner ads work by generating traffic to websites by linking users to these websites. They are similar to traditional ads seen in printed publications like newspapers and magazines. They have beautiful, suitable texts and graphic images which web designers use to divert the attention of all users on the internet. Their presence on the web marketing is immense as they are simple pieces of HTML codes that bring potential customers directly to advertiser’s websites. They are usually clickable and the major function of banner ads is to be clicked on. But sometimes you can get normal print advertisements notifying the users about new products, brand awareness and others. They are usually placed in high traffic websites.
There are different internet models of advertising you can use banner ads to direct traffic to your website. A few types of paid traffic models are:
- Pay per click (PPC)
- Cost Per View (CPV)
- Cost per acquisition (CPA
- Cost Per Hundred (CPM)
If you are selling products or services, these models will be beneficial as you will be able to have consistent traffic which will be easier to manage. They can be easier to manage when you are not with a limited budget. PPC is the most common model which means that you only pay when someone clicks on the link to go to your website. They use specific keywords to attract potential customers to your website.
Types Of Banner Ads
Just like print ads, different banner sizes according to pixel dimensions include; 486 x 60 Pixels (Full Banner), 392 x 72 Pixels (Full vertical navigation Banner), 234 x 60 Pixels (Half Banner), 120 x 240 Pixels (Vertical Banner), 125 x 125 Pixels, 120 x 90 Pixels, 120 x60 Pixels and 88 x 31 Pixels. There are more banner ad sizes but the full banner 486 X 60 pixels are the most common banners. Most websites impose their own limits on memory size such as 12K to 16K.
Apart from sizes, banner ads differ in their technology. The most common type of banner ad is the GIF animated banner ad that displays several images in succession. Other media banner ads use audio, video, or Java and Shockwave programming. These are banner ads that have larger file sizes which are often interactive beyond their simple linking function. The simplest banner ads are static PNG or JPEG images which are linked to the advertiser’s home page.
Banner Ad Effectiveness
Banner ads are easily measured. Click through rate (CTR) is the main effectiveness indicator which is a way of measuring the success of an online banner advertising campaign for a particular website. You can divide the total amount of users who clicked on the banner ad by the number of times the ad was displayed. For example, The 468 x 60 pixels banner has 0.4 percent click-through rate, TV spots have a 0.5 percent response rate. The response percentage rate of billboards is 0.3 and the radio is about 0.13 percent. Therefore this means that out of 100 display delivered, the banners where clicked on 0.4 times, 0.5 times, 0.3 times and 0.13 respectively. The higher the click through rate is, the more effective the advertisement is.
How To Make A Banner Ad
You can learn how to make a basic banner ad as long as you have computer knowledge. Basic static banner ads are very easy to make but the gif animated banner ads are not much complicated. Online banner maker can help you achieve your goals by offering you a banner ad creation with all the components you need.
The internet is an attractive medium of advertisers. With a Banner ad, someone can help someone by just a click of a button. There are different qualities of banner ads because creators vary a great deal in their ability and experience.
Banner ads can bring more traffic to your website. They are important advertising tools due to their effective performance, ease of use and affordability in reaching target markets. They display themselves on popular a Web page as a means of attracting as many people as possible with your advertisement.
Nahid Hasan is the CEO and Founder of Bizcope, one of the growing online marketing firms in the world. For the last 4 years he has worked as an Inbound and Outbound Marketing Professional and helped convert many small businesses into successful entities. Check him out at NahidHasan.com